{"product_id":"visual-ads","title":"Visual Ads","description":"\u003cul\u003e\n\n\u003cli\u003e \u003cb\u003e〇〇Unnecessary theory\u003c\/b\u003e\n\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n \u003cp\u003eThe emergence of generative AI has led to talk of the elimination of programmers, creators, and even advertising agencies, but there are also skeptical views. For example, the idea of ​​Skills Transformation (SX) suggests that humans will not be replaced by AI, but will likely be replaced by humans who can use AI effectively, and upskilling will become a trend. A similar trend is now occurring in the advertising creative industry.\u003c\/p\u003e\n\n\u003cp\u003e –\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e \u003cb\u003eFrom novelty to practical precision\u003c\/b\u003e\n\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n \u003cp\u003eThe advertising industry was one of the first to attract attention when generative AI emerged. Self-service platforms using generative AI to express visual creatives, such as social media ads and banner ads, are rapidly increasing. Initially, it seemed like there would be a lot of manual editing work, such as combining products with backgrounds that seemed to defy the laws of physics, or unnatural lighting. However, over the past year, the quality of generated creatives has reached a level of precision suitable for practical use.\u003c\/p\u003e\n\n\u003cp\u003e –\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e\n\n \u003cb\u003eThe emergence of\u003c\/b\u003e \u003cb\u003eAutopilot\u003c\/b\u003e\n\n\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n \u003cp\u003e-Even advertisers and general influencers with no experience in creating digital ads can use the platform's Autopilot function to create ads that are close to their intended image by interacting with them in natural language. In other words, if general advertisers can acquire the ability to use generative AI, they may be able to get ahead of their competitors and improve the effectiveness of their ads more quickly and at a lower cost.\u003c\/p\u003e\n\n\u003cp\u003e –\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e\n\n \u003cb\u003eRethinking\u003c\/b\u003e \u003cb\u003eCopilot\u003c\/b\u003e\n\n\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e However, in reality, there are many challenges, such as the difficulty of editing for amateurs and the difficulty of managing operations to improve ad performance after submission. As a result, many platforms are now focusing on Copilot functions for advertising agencies, and there is also a movement to maximize the effectiveness of generative AI by assuming professional editing and management.\u003c\/p\u003e\n\n\u003cp\u003e –\u003c\/p\u003e\n\n \u003cp\u003eBefore you worry unnecessarily that \"AI will eliminate humans,\" you should become a master of AI through upskilling, and increase the value of yourself and your solutions, which will bring about a future where people and AI work together.\u003c\/p\u003e\n\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\n\u003cp\u003e Report format: PDF (8.63MB)\u003c\/p\u003e\n\n\u003cp\u003e Original data: PowerPoint, 76 slides, A4 size\u003c\/p\u003e","brand":"Office Gahaku","offers":[{"title":"Default Title","offer_id":41768845049988,"sku":"","price":500000.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0379\/8322\/3940\/files\/VisualAds.jpg?v=1710130094","url":"https:\/\/office-gahaku.com\/en\/products\/visual-ads","provider":"Office Gahaku","version":"1.0","type":"link"}