The sharing economy, driven by Uber and Airbnb , has given rise to many C2C startups and is now a part of our daily lives . The biggest impact has been on the consumer mindset, which has come to value economic rationality, such as "If I own something and I rarely use it, then I might as well use it only when I need it."
Traditional rental and leasing businesses have found business potential in the sharing economy born from C2C , and have invested large amounts of capital to supply assets, changing their signboard from long-term rentals to short-term rentals, further expanding the share economy market . Many startups targeting B2C, such as Wework , have also entered the market, and the market is maturing.
It seemed only a matter of time before this boom in consumer ( toC ) services spread to businesses ( toB ), but there are no signs of any innovation. This is likely because companies believe that a simple sharing economy is missing something important, or that they cannot find enough value in it to justify switching from their current rental or leasing practices . Meanwhile , the new lease accounting standard ( IFRS16 ) requires that operating leases, in addition to traditional finance leases, also qualify as owned assets and therefore must be recorded as assets. Companies are seeking alternatives to leasing.
While ShareEco is about the sharing economy (effective use of dormant assets), Outcome Economy is about the co - creation economy, where manufacturers that provide goods and companies that use them partner to create value.