{"product_id":"foodtech","title":"FoodTech","description":"\u003cp\u003e The world's food problems are facing two major social challenges: food imbalance and protein crisis. The former is a problem of imbalance, with the amount of food wasted in Japan exceeding the annual food aid provided to developing countries suffering from hunger. The latter is a problem of protein production not keeping up with the population growth until 2050, making the discovery of new protein sources an urgent issue.\u003c\/p\u003e\n\n \u003cp\u003eAgainst this backdrop of social issues, many FoodTech startups are taking on the challenge of solving them. Plant-based fake meat is already being sold by major US hamburger chains, and VC investment is also rapidly increasing, driven by the growing vegan population. As the traditional \"FoodTech\" field, which is closer to consumers, begins to expand into \"AgriTech,\" which is closer to producers, the barriers between the two are beginning to break down.\u003c\/p\u003e\n\n \u003cp\u003eVC investment in AgriFoodTech has reached $17 billion, a sharp increase from $11.8 billion in 2017. Of that, $10 billion is in the FoodTech sector, which is growing in size every year compared to AgriTech, which is upstream of food production. Investments are particularly focused on startups working on alternative proteins (such as plant-based meat and milk substitutes and insect food), and this year saw the IPO of meat alternative Beyond Meat, making this a notable sector. Growth is expected in the vegan market and among people who have avoided meat for religious reasons.\u003c\/p\u003e\n\n \u003cp\u003eRather than substitute ingredients, there is also an increasing number of startups that innovate on the ingredients themselves, such as alternative meat grown from cells in a lab or milk made using fermentation technology. In response to food issues, food rescue efforts that redistribute surplus food are on the rise, but startups are also emerging that have put into practical use technologies that link expiration dates with prices to reduce food waste and extend expiration dates by attaching protective films to food ingredients.\u003c\/p\u003e\n\n\u003cp\u003e\u003c\/p\u003e\n\n\u003cp\u003e Report format: PDF (8.318MB)\u003c\/p\u003e\n\n\u003cp\u003e Original data: PowerPoint, 82 slides, A4 size\u003c\/p\u003e","brand":"Office Gahaku","offers":[{"title":"Default Title","offer_id":33679039692932,"sku":"","price":500000.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0379\/8322\/3940\/files\/FoodTech.jpg?v=1765925729","url":"https:\/\/office-gahaku.com\/en\/products\/foodtech","provider":"Office Gahaku","version":"1.0","type":"link"}