{"product_id":"d2c-無料公開中","title":"D2C (Free Edition)","description":"\u003cdiv\u003e \u003cstrong\u003e• Wrapping things in events\u003c\/strong\u003e\n\u003c\/div\u003e\n\n \u003cp style=\"padding-left: 40px;\"\u003e\u003cspan\u003eD2C\u003c\/span\u003e \u003cspan\u003eis a business model that captures the essence of consumer needs and has shifted from value based on specifications (things) to value based on usage (experiences)\u003c\/span\u003e \u003cspan\u003e. For example\u003c\/span\u003e \u003cspan\u003e,\u003c\/span\u003e \u003cspan\u003eAllbirds\u003c\/span\u003e \u003cspan\u003esells shoes (things), but consumers are buying an environmentally friendly lifestyle (experiences)\u003c\/span\u003e \u003cspan\u003e.\u003c\/span\u003e In \u003cspan\u003eB2B\u003c\/span\u003e \u003cspan\u003e, too, the emergence of the outcome economy, which charges for the success of client companies, is causing a restructuring of value.\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\n\u003cdiv\u003e \u003cstrong\u003e•Catching up with the changing generation of consumers\u003c\/strong\u003e\n\u003c\/div\u003e\n\n\u003cp style=\"padding-left: 40px;\"\u003e \u003cspan\u003eYouTube\u003c\/span\u003e \u003cspan\u003eand Instagram, which\u003c\/span\u003e \u003cspan\u003eD2C\u003c\/span\u003e \u003cspan\u003euses for digital marketing\u003c\/span\u003e , \u003cspan\u003eare often used by millennials to Gen\u003c\/span\u003e \u003cspan\u003eZ.\u003c\/span\u003e \u003cspan\u003eThey\u003c\/span\u003e \u003cspan\u003ebuy\u003c\/span\u003e \u003cspan\u003eproducts as a ticket to enter the worldview and content of the brands they see on\u003c\/span\u003e \u003cspan\u003esocial media\u003c\/span\u003e .\u003c\/p\u003e\n\n\u003cdiv class=\"O1\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\n\u003cdiv\u003e \u003cstrong\u003e•Definitions are ever-changing\u003c\/strong\u003e\n\u003c\/div\u003e\n\n \u003cp style=\"padding-left: 40px;\"\u003e\u003cspan\u003eIt is possible to define\u003c\/span\u003e \u003cspan\u003eD2C\u003c\/span\u003e as \u003cspan\u003eselling products directly at low prices\u003c\/span\u003e , and \u003cspan\u003eDNVB\u003c\/span\u003e \u003cspan\u003eas increasing brand value\u003c\/span\u003e \u003cspan\u003e. However,\u003c\/span\u003e if \u003cspan\u003ea DNVB\u003c\/span\u003e \u003cspan\u003especializing in mattresses\u003c\/span\u003e \u003cspan\u003eexpands its sales of lighting and other products,\u003c\/span\u003e \u003cspan\u003eit becomes\u003c\/span\u003e \u003cspan\u003eHB\u003c\/span\u003e (horizontal) \u003cspan\u003erather than\u003c\/span\u003e \u003cspan\u003eVB\u003c\/span\u003e \u003cspan\u003e. When major\u003c\/span\u003e \u003cspan\u003ecompanies start digital marketing, they\u003c\/span\u003e \u003cspan\u003ebecome\u003c\/span\u003e \u003cspan\u003eAN\u003c\/span\u003e ​​(analog native).\u003c\/p\u003e\n\n\u003cdiv class=\"O1\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\n\u003cdiv\u003e \u003cstrong\u003e• Commodity products are best\u003c\/strong\u003e\n\u003c\/div\u003e\n\n \u003cp style=\"padding-left: 40px;\"\u003e\u003cspan\u003eThere is stable demand for replacement purchases of consumer goods such as clothing and shoes. Durable consumer goods such as bedding and furniture lock in customers, allowing for long-term service charges. In both cases, the needs are readily apparent, making it easy to enter the market\u003c\/span\u003e \u003cspan\u003e.\u003c\/span\u003e \u003cspan\u003eDifferentiation is possible by selling products with added value in the form of experiences in a market filled with similar products.\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cdiv class=\"O1\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\n\u003cdiv\u003e \u003cstrong\u003e•Not creator-driven\u003c\/strong\u003e\n\u003c\/div\u003e\n\n\u003cp style=\"padding-left: 40px;\"\u003e \u003cspan\u003eD2C\u003c\/span\u003e \u003cspan\u003ebrands are not created by local craftsmen, but by masterminds with a deep understanding of digital marketing\u003c\/span\u003e \u003cspan\u003e.\u003c\/span\u003e \u003cspan\u003eThey adopt the Apple model, offshore manufacturing and bring design and service in-house, placing value on\u003c\/span\u003e the brand's worldview (story) \u003cspan\u003e.\u003c\/span\u003e \u003cspan\u003eRather than imposing a brand's worldview (story), they let the customer speak for themselves (narrative).\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cdiv class=\"O1\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\n\u003cdiv\u003e \u003cstrong\u003e• Consumes fuel\u003c\/strong\u003e\n\u003c\/div\u003e\n\n \u003cp style=\"padding-left: 40px;\"\u003eThe value that \u003cspan\u003eD2C\u003c\/span\u003e \u003cspan\u003ebrands possess is unstable and fluid, based on their customers, the evangelists they create, and the value of the experiences they share\u003c\/span\u003e \u003cspan\u003e.\u003c\/span\u003e \u003cspan\u003eTo maintain this value, they continue to burn fuel in the form of content and solutions that stimulate demand.\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cdiv class=\"O1\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\n\u003cdiv\u003e \u003cstrong\u003e• Necessities are short-lived\u003c\/strong\u003e\n\u003c\/div\u003e\n\n \u003cp style=\"padding-left: 40px;\"\u003eOf the approximately \u003cspan\u003e160\u003c\/span\u003e brands \u003cspan\u003eselling commodity products online in\u003c\/span\u003e \u003cspan\u003e2013\u003c\/span\u003e , only \u003cspan\u003e30\u003c\/span\u003e % \u003cspan\u003esurvived, with many entrants in the fashion, beverage, and other daily necessities sectors, while\u003c\/span\u003e \u003cspan\u003e80\u003c\/span\u003e \u003cspan\u003e% survived\u003c\/span\u003e \u003cspan\u003ein niche areas such as general merchandise and educational materials for young children\u003c\/span\u003e \u003cspan\u003e. There are many success factors to learn from the strategies of the surviving\u003c\/span\u003e \u003cspan\u003ecompanies, such as directing consumers who have graduated from subscriptions\u003c\/span\u003e to \u003cspan\u003ee-commerce\u003c\/span\u003e \u003cspan\u003e, flexible review of prices and payment models, and a shift from product value to experience value.\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cdiv class=\"O1\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\n\u003cdiv\u003e \u003cstrong\u003e•Luxury goods and online shopping go hand in hand\u003c\/strong\u003e\n\u003c\/div\u003e\n\n \u003cp style=\"padding-left: 40px;\"\u003e\u003cspan\u003eNo matter how valuable an item is, it won't sell unless its craftsmanship and tradition are recognized as being worth the price\u003c\/span\u003e \u003cspan\u003e. Media commerce\u003c\/span\u003e \u003cspan\u003euses its own unique worldview to communicate the greatness of an item (media) and sell it to people who share that message (commerce), and recently has even developed original products, which has resulted in it\u003c\/span\u003e \u003cspan\u003eapproaching\u003c\/span\u003e \u003cspan\u003eD2C\u003c\/span\u003e .\u003c\/p\u003e\n\n\u003cdiv class=\"O1\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\n\u003cdiv\u003e \u003cstrong\u003e• Experience value supported by things\u003c\/strong\u003e\n\u003c\/div\u003e\n\n\u003cp style=\"padding-left: 40px;\"\u003e \u003cspan\u003eConsumers' latent needs lie beyond the purchase of goods, but the quality of the goods supports the experiential value\u003c\/span\u003e \u003cspan\u003e.\u003c\/span\u003e \u003cspan\u003eExperiential value, such as getting good quality sleep every day without allergies by buying bedding made from natural materials, or expressing your opposition to labor exploitation by buying ethically produced jewelry, cannot be achieved with goods of poor quality.\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cdiv class=\"O1\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\n\u003cdiv\u003e \u003cstrong\u003eTo survive\u003c\/strong\u003e\n\u003c\/div\u003e\n\n \u003cp style=\"padding-left: 40px;\"\u003eIt is inevitable that customers will choose you, in other words, by providing the optimal solution to their latent needs. An era will come in which even worldviews will be commoditized. At that time, products (things) will play a major role in providing the optimal solution to customers' latent needs.\u003c\/p\u003e","brand":"Office Gahaku","offers":[{"title":"Default Title","offer_id":51398150226052,"sku":null,"price":500000.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0379\/8322\/3940\/files\/D2C_cf9c8db9-d209-4b91-8590-57b84a033a3f.jpg?v=1765922226","url":"https:\/\/office-gahaku.com\/en\/products\/d2c-%e7%84%a1%e6%96%99%e5%85%ac%e9%96%8b%e4%b8%ad","provider":"Office Gahaku","version":"1.0","type":"link"}