{"product_id":"ad-supported-subscription","title":"Ad-Supported Subscription","description":"\u003cp data-mce-fragment=\"1\"\u003e Subscription models are rampant in every industry, both digital and analog, and market competition has reached saturation. The SVOD market, in particular, is facing a dwindling number of new subscribers for industry leader Netflix, and the burden of producing original content means monetization from consumers alone is becoming increasingly difficult.\u003c\/p\u003e\n\n\u003cp data-mce-fragment=\"1\"\u003e As SVOD companies continue to raise prices as profitability declines, viewers sign up for multiple SVOD services in search of the content they want to watch, and as inflation hits them hard, cancellations and switching are on the rise. Now that SVODs are increasingly being chosen, they can no longer compete on the appeal of their content alone, and ad-supported services that offer discounts by displaying ads are rapidly expanding.\u003c\/p\u003e\n\n \u003cp data-mce-fragment=\"1\"\u003eIt is generally said that advertising support prevents cancellations by people who find the subscription model expensive and lowers the barrier to new subscriptions, but it is essentially considered a shift in the revenue model. By using first-party data from existing customers, it is possible to create attractive content and improve advertising performance, thereby increasing the value of advertising and increasing profitability as an advertising platform.\u003c\/p\u003e\n\n\u003cp data-mce-fragment=\"1\"\u003e While ad-supported customer retention (discounting subscription costs) and new advertising revenue streams are not applicable to all subscription products and services, and no single use case exists for their effectiveness, any connected online service or digital device should consider ad-support as a new revenue stream.\u003c\/p\u003e\n\n\u003cp data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\n\u003cp\u003e Report format: PDF (5.5MB)\u003c\/p\u003e\n\n\u003cp\u003e Original data: PowerPoint, 72 slides, A4 size\u003c\/p\u003e","brand":"Office Gahaku","offers":[{"title":"Default Title","offer_id":41224235483268,"sku":"","price":500000.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0379\/8322\/3940\/products\/Ad-SupportedSubscription_2cd453be-513a-43a7-bf0b-8a7d2d5f5401.jpg?v=1671253584","url":"https:\/\/office-gahaku.com\/en\/products\/ad-supported-subscription","provider":"Office Gahaku","version":"1.0","type":"link"}