The startup industry is a dog-eat-dog world where some lose out in competition and leave the field, while others are forced to shut down due to acquisitions by rivals. On the other hand, the winners can steal the customer base and talented employees from the losers, and if they reach the late stage, they can even monopolize investor funds.
Winners are awarded prestigious titles such as Unicorn, M&A, and IPO, but the real battle begins there: they must face public market activists, sincerely listen to the various requests of their customers, and strive to continue their business while providing for their team of employees and their families.
Nowadays, it's necessary to ride the wave of ESG investment and sustainability, raising the bar for profitability. Even if you can ride this wave and grow, unexpected events like the 2020 pandemic could occur in the future. Even in such times, there is always a way out, as seen when D2C companies closed their brick-and-mortar stores en masse and returned to digital. Now, in the post-COVID era, D2C is experiencing a second wave of new store openings.
Any innovation will eventually become outdated and be replaced by a new innovation. When you think about it this way, business continuity is a continuous struggle and a truly difficult task. However, there will always be brave individuals who will not settle for the status quo and will take on the challenge of imagining a better future. They know that success cannot be achieved by fearing failure.
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