The global digital media industry is estimated to be worth $ 3.4 trillion by 2028 , with advertising revenue expected to surpass device revenue in 2024, reaching $ 1 trillion by 2030 and growing at a pace that is approaching online connection revenue . In the advertising sector, while advertising revenue from traditional media is declining across the board, online advertising alone is expected to continue growing, reaching $ 357.5 billion by 2028 .
The past four years have been an unprecedented period in which startups have had to adapt to the times . After the COVID-19 pandemic began in 2020 and people began staying at home, startups benefited from a VC investment bubble in 2021. However, as society as a whole returned to the physical world in 2022, startups were forced to change their business models, and from 2023 onwards, the emergence of generative AI has forced startups to decide whether to "get with the times or leave the market."
Development of generative AI progressed thanks to the VC investment bubble in 2021 , and it began to take hold in earnest from 2023 onwards. However, by 2024 , the gap between areas where it can be used and areas where it cannot has widened, and the latter is heading towards a period of disillusionment . However, it is expected that its use will expand within the next two years, and an ecosystem for incorporating generative AI will likely be built for startups and businesses .
In the context of embedded finance, the markets for e-commerce and finance ( BNPL ) and subscription and investment ( RBF ) are expanding, making it possible to continue shopping and doing business without losing cash on hand . In the future , finance will be integrated into all non-financial businesses, and consumers and businesses will purchase financial products along with goods and services.
Managers are required to respond sustainably to multifaceted challenges, including geopolitical risks, changes in social conditions, investor pressure, a declining labor force, and rising living costs for employees .
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