Experience-Led Growth is a growth model that focuses on existing customers, and is said to double the revenue growth rate over five years compared to companies that fall into the new acquisition trap. XLG is positioned as the sixth generation of the growth model, and like CLG (Community-Led Growth), its purpose is to enhance the experience value of the customer journey.
Modern businesses are easily imitated, making it difficult to demonstrate competitive advantage to customers. Seeking differentiation solely through products and services (what) is reaching its limits, and "personalization," which enriches the next-level customer experience (how, when, where) through the power of digital technology, is becoming a key factor for success.
The GenAI field is expected to reach $17.8 billion by September 2023, already 4.5 times the level of the previous year. Global investment is dominated by the United States, with most of the investment being mega-rounds exceeding $1 million. OpenAI is a unique company that accounts for 51% of the total $28.1 billion invested in the United States.
This skill has been gaining attention with the emergence of GenAI, but many prompts are available for free, the total investment is low at $7.5 million, and the number of startups entering the field is in the single digits. While it can be seen as a blue ocean business opportunity, it is an area where careful judgment is needed regarding future marketability.
GenAI has been widely adopted for just over six months, and industries around the world are simultaneously experimenting with its implementation. Technology providers are also evolving, enriching customer digital experiences at an unprecedented speed.
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