Who would have predicted that we would reach a point where we would no longer be able to go to the local supermarket? Fortunately, modern society has e-commerce, where goods can be delivered to you with just a click.
You can now buy anything online, from vegetables to cars, but the "things" are not stored on your smartphone or in front of you. Unlike in-store purchases where you can immediately receive your purchases, online purchases separate the "person" and the "thing," which means it takes extra time and costs to receive the item.
As a Japanese dictionary editor once said, "The paper dictionary is dead." When digital natives don't understand something, they quickly pull out their smartphone, search the internet, and find the answer they need, even if it only takes a few seconds. This instant needs economy is also spreading to the purchasing experience. When there's something you want, you can order it online and have it delivered to your doorstep in 10 minutes.
In-store shopping has the product right in front of you, but it requires a person to travel to the store, which can take a surprisingly long time when you consider the time it takes to get ready to go out and the journey there and back. In contrast, online shopping allows for immediate pick-up and delivery once an order is placed, meaning that the product can be delivered to your home in a shorter time than if a person were to go to the store.
It is said that an increasing number of households do not have refrigerators. By placing inventory points like "communal refrigerators" close to customers, a supply chain can be created that delivers items quickly when needed. Consumption speeds and preferences vary from household to household, especially when it comes to fresh food and daily necessities, but by making full use of individual historical data, it may be possible to operate at lower cost with lower safety stock than convenience stores that use anonymous POS data.
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