Generative AI is evolving and becoming more widespread. Users have grown accustomed to its convenience and no longer search. They want answers, not lists of suggestions . This zero-click user search is forcing brands to make a major shift in their marketing strategies, as traditional SEO strategies that rely on big keywords to reach their target audience are no longer viable.
Unlike SEO , which focuses on helping consumers discover the products they want , an AI optimization strategy marks the beginning of a system in which AI supports consumers throughout the entire product lifecycle . This means that brands and AI can build continuous touchpoints with consumers , not just by providing advice, but also by presenting specific product candidates, helping them make selections, processing payments, and providing after-sales support .
Consumers are beginning to outsource tasks to AI , starting with low-risk areas such as advice and suggestion suggestions . In the future, AI is expected to autonomously perform tasks ranging from generating new demand to checking out carts , and major credit card companies have begun partnering with AI agent companies in the payment field.
Currently , AI agents are not widely used as autonomous online buyers , and there are no advertising platforms for them . However, a demonstration experiment conducted at an Austrian university reported that AI agents can recognize and click on advertisements . In the future , AI agents will be able to autonomously handle payments, which is likely to lead to growth in the advertising market for AI agents.
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