Value Pool Shift

How do you make money? This is an eternal question for business managers. There are countless anecdotes from the gold rush era about how success came about not by mining gold, but by selling the products miners needed. In other words, it is not the gold itself that contributes greatly to the sustainable growth of a business, but identifying the gold mines and establishing an unshakable position within that ecosystem.

The essence of digital businesses remains the same even as times change, and they adopt a strategy of creating systems that are valuable to the entire industry of their company, but which are not monetized but made available free of charge, and by being widely used within the industry, the value pool naturally shifts to the core business.

When Anthropic launched MCP and made it free, it was not as a charity, but as a clear strategy of value pool shift.