Go beyond the digital boundaries

Looking back at history, innovation occurs when something breaks away from its traditional "framework." From the days when telephones and cars were simply objects, incorporating digital technology has enabled them to break away from the framework of tools. Looking at this from another perspective, it is also evidence that new value is beginning to be created by integrating various business models that existed within the digital framework (quick commerce, AI chat, etc.) with physical objects. For example, when you ride in an unmanned robotaxi while traveling abroad, an AI chat interface with automatic translation will provide tourist information and make restaurant reservations. As such hard tech further integrates digital technology into our daily lives, a growth scenario for scaling as a business model becomes apparent.

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